Privacy Policy

Salina Vita Privacy Policy

Effective Date: March 30, 2026
Last Updated: April 5, 2026

Salina Vita (“Salina Vita,” “we,” “us,” or “our”) is a Florida-based luxury marine electronics retailer and authorized dealer. This Privacy Policy explains how we collect, use, disclose, protect, and retain personal information when you visit our website, request a quote, place an order, communicate with us, or otherwise interact with our services.

1. Scope and Our Commitment

Plain English: We collect only the information we need to operate a premium marine retail business, fulfill orders correctly, support clients with discretion, and improve the shopping experience responsibly.

This Privacy Policy applies to information we collect through our website, email, phone, live chat, customer service interactions, quote requests, checkout, post-purchase support, and related digital tools.

We are committed to handling personal information in a way that is transparent, limited, and proportionate to the purposes we disclose. Where privacy laws apply, we aim to collect, use, retain, and disclose information only to the extent reasonably necessary for those stated purposes, consistent with principles such as transparency, purpose limitation, and data minimization. (California Privacy Protection Agency)

2. Information We Collect

Plain English: We collect the details required to serve you well—contact information, order information, vessel-related compatibility information, and certain technical website data.

Depending on how you interact with us, we may collect the following categories of information:

Information you provide directly

  • Name

  • Company name, captain name, yacht-management company name, or marina contact, if applicable

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

  • Vessel or marine fitment information you choose to provide, such as vessel make/model, hull or fitment details, existing electronics configuration, marina or yard delivery details, and installation notes

  • Quote requests, product preferences, saved items, and communications with us

  • Return, service, or support details

Transaction and commercial information

  • Products viewed, quoted, purchased, returned, or exchanged

  • Order history

  • Shipping method and delivery instructions

  • Fraud-screening or verification notes, where appropriate

  • Limited payment-related data from our payment providers, such as payment status, tokenized identifiers, or the last four digits of a payment method, but not full card numbers stored by us directly

Automatically collected technical information

  • IP address

  • Browser type and version

  • Device identifiers

  • Cookie identifiers

  • Session activity, cart activity, and pages viewed

  • Referring pages and URLs

  • Approximate geolocation inferred from IP

  • Analytics and pixel events associated with your browsing and shopping activity

Information from third parties

  • Payment processors

  • Shipping carriers

  • Our authorized distribution and fulfillment partner, including CWR Distribution

  • Fraud-prevention and account-security tools

  • Analytics, advertising, and e-commerce platform providers

  • Installers, captains, or marina/yard contacts where you ask us to coordinate with them

Under European data protection rules, “personal data” can include identifiers such as a name, address, or IP address. California also treats information such as names, email addresses, purchase history, browsing history, and precise geolocation as personal information, and designates certain categories—such as account credentials, precise geolocation, and certain financial or account-access information—as sensitive personal information. (European Union)

3. How We Use Your Information

Plain English: We use your information to fulfill orders, verify compatibility, protect transactions, communicate clearly, and make the website more useful and refined.

We may use personal information to:

  • process and fulfill orders

  • coordinate shipping, delivery, returns, and claims

  • confirm vessel fitment or compatibility when you request guidance

  • communicate with you about quotes, orders, service, shipping, warranty support, or customer care

  • personalize your browsing experience, cart experience, and saved preferences

  • detect, prevent, and investigate fraud, abuse, and security incidents

  • comply with accounting, tax, legal, and regulatory obligations

  • improve our website, merchandising, support workflows, and customer experience

  • send marketing communications, where permitted by law and consistent with your preferences

Where GDPR applies, we generally rely on one or more of the following legal bases: performance of a contract, compliance with legal obligations, consent, and legitimate interests, provided those interests are not overridden by your rights and freedoms. GDPR requires clear notice of the legal basis and recipients of data, and permits processing where it is necessary for contract performance, legal compliance, consent-based processing, or legitimate interests. (European Union)

We do not use profiling to make decisions that produce legal or similarly significant effects about you, such as automated approval or denial of essential services.

4. Cookies, Pixels, and Similar Technologies

Plain English: We use cookies and pixels to keep the site functional, remember preferences, understand performance, and, where permitted, improve marketing relevance.

We use:

  • strictly necessary cookies to keep the site operational, secure, and usable

  • preference cookies to remember settings and shopping preferences

  • analytics cookies or tags to understand site traffic, content performance, and user journeys

  • advertising or social pixels to measure campaign performance and show more relevant ads, where allowed

Some advertising pixels or similar technologies may be treated as “sharing” under California law or targeted advertising under Virginia law, depending on how they operate. California residents may have the right to opt out of sale/sharing and to limit the use of sensitive personal information in certain circumstances, and California guidance specifically recognizes user-enabled opt-out preference signals such as Global Privacy Control. Virginia residents may have the right to opt out of targeted advertising, the sale of personal data, and certain profiling. (California Privacy Protection Agency)

Where legally required, we will honor recognized browser-based opt-out preference signals. You may also manage cookies through your browser settings, our consent tools, or by contacting us directly.

5. How and When We Share Information

Plain English: We do not treat your information as a commodity. We share it only when needed to run the business, fulfill your order, protect the transaction, or meet legal obligations.

We may disclose personal information to:

a. Our authorized fulfillment and distribution partner — CWR Distribution
To fulfill orders, we share the information reasonably necessary for sourcing, shipping, delivery, returns coordination, and related operational support. This may include your name, shipping address, phone number, email address, ordered items, delivery notes, marina/yard contact information, and vessel-fitment information where needed to ensure the correct product is supplied. We require this information to be handled confidentially and used only for order fulfillment, logistics, service coordination, compliance, or related operational purposes.

b. Shipping and delivery providers
We share shipping and contact data with carriers and logistics providers so your order can be delivered, tracked, insured, signed for, or re-routed when needed.

c. Payment and fraud-prevention partners
We use secure payment processors and fraud tools to authorize payments, assess transaction risk, prevent abuse, and protect high-value orders.

d. Technology providers
This includes website hosting, commerce platform providers, cloud services, analytics providers, email or SMS platforms, customer-service tools, and IT/security vendors.

e. Manufacturers or service partners
Where appropriate, and especially for post-purchase support, warranty assistance, or compatibility issues, we may share limited information with the relevant manufacturer or service provider.

f. Professional advisers and legal authorities
We may disclose information to accountants, legal counsel, insurers, regulators, or law enforcement when necessary to comply with law, protect rights, investigate fraud, or respond to legal process.

g. Corporate transactions
If Salina Vita is involved in a merger, acquisition, financing, restructuring, or sale of assets, information may be disclosed as part of that transaction, subject to appropriate confidentiality protections.

Where GDPR applies, a controller may use processors only where they provide sufficient guarantees, and those relationships should be governed by written contracts. California and Virginia law also require transparency about categories of recipients and consumer rights around such disclosures. (European Union)

6. Sale, Sharing, Targeted Advertising, and Sensitive Information

Plain English: We do not sell your information for cash. But some analytics or advertising tools may be treated as “sharing” or targeted advertising under privacy law, and you can opt out.

Salina Vita does not sell personal information for money.

However, because modern digital advertising tools may use cookies, pixels, or similar identifiers, certain disclosures to analytics or advertising partners may be considered a “sale” or “sharing” under California law, or targeted advertising under Virginia law. If that applies, you may opt out through our privacy choices tools, a recognized opt-out preference signal where legally required, or by contacting us.

We do not intentionally use or disclose sensitive personal information for purposes beyond those reasonably necessary to provide our products and services, secure transactions, prevent fraud, comply with law, or carry out other limited purposes permitted by law—unless we first provide the required notice and rights. California recognizes a right to limit the use and disclosure of sensitive personal information in certain cases. (California Privacy Protection Agency)

7. Security and Payment Processing

Plain English: High-value marine purchases require serious security. We use layered safeguards, secure payment providers, and controlled access to protect your information.

We use administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. These measures may include:

  • encryption in transit where appropriate

  • access controls and least-privilege permissions

  • account and vendor authentication controls

  • secure payment processing partners

  • monitoring, logging, and fraud-detection tools

  • role-based internal access

  • vendor diligence and contractual safeguards

Payment account data security is guided by industry standards such as the PCI Data Security Standard (PCI DSS), which provides baseline technical and operational requirements to protect payment account data. Where GDPR applies and a personal-data breach creates the required level of risk, controllers may be required to notify the relevant supervisory authority within 72 hours and, in higher-risk cases, affected individuals without undue delay. (PCI Security Standards Council)

No security system is perfect. If we detect a security incident affecting personal information, we will investigate, mitigate, and provide notice where required by applicable law.

8. Retention

Plain English: We keep information only as long as we need it for orders, support, security, and legal obligations.

We retain personal information for as long as reasonably necessary to:

  • fulfill orders and provide after-sale support

  • maintain records for accounting, tax, and audit purposes

  • manage returns, disputes, fraud prevention, and legal claims

  • preserve warranty, service, or product-history records where relevant

  • improve and secure our services

We may delete, anonymize, or de-identify information when it is no longer needed. Where the law requires longer retention, we will keep only what is necessary for that obligation.

California’s privacy framework emphasizes that collection, use, and retention should be reasonably necessary and proportionate to the disclosed purpose. GDPR likewise requires processing for specified and legitimate purposes and only to the extent necessary for those purposes. (California Privacy Protection Agency)

9. Your Choices and General Request Options

Plain English: You can unsubscribe from marketing, update your preferences, and ask us to access, correct, or delete information where applicable.

You may:

  • unsubscribe from marketing emails using the link in the message

  • contact us to update your contact details or preferences

  • manage cookies and browser settings

  • submit privacy requests to access, correct, delete, or limit information, where applicable

  • request that we stop using certain data for targeted advertising or sharing, where applicable

To protect your information, we may need to verify your identity before acting on certain requests. Both California and Virginia frameworks permit businesses/controllers to seek information reasonably necessary to authenticate a request. (California Privacy Protection Agency)

Privacy requests may be submitted to:
Email: [privacy@salinavita.com]
Web form: [insert privacy request URL]
Mail: [insert mailing address]

10. Additional Rights for California Residents

Plain English: California residents may have rights to know, delete, correct, opt out of sale/share, limit sensitive-information uses, and receive equal service for exercising those rights.

If the California Consumer Privacy Act, as amended by the CPRA, applies to your information and to Salina Vita, California residents may have the right to:

  • know the categories and specific pieces of personal information collected, sources, purposes, and categories of recipients

  • delete personal information, subject to exceptions

  • correct inaccurate personal information

  • opt out of the sale or sharing of personal information

  • limit the use and disclosure of sensitive personal information in certain cases

  • receive equal treatment for exercising privacy rights

The CPPA states that California residents have these six major rights, that businesses must generally respond to delete/correct/know requests within 45 calendar days (with possible extension), and that opt-out or limit requests must be complied with as soon as feasibly possible, up to 15 business days. The CPPA also states that businesses must generally confirm receipt of delete/correct/know requests within 10 business days. (California Privacy Protection Agency)

If we engage in sale/sharing as defined by California law, we will provide and honor the required opt-out methods, including recognized opt-out preference signals where legally required. (California Privacy Protection Agency)

11. Additional Rights for Virginia Residents

Plain English: Virginia residents may have rights to access, correct, delete, port, and opt out—and they may appeal if a request is denied.

Where the Virginia Consumer Data Protection Act applies, Virginia residents may have the right to:

  • confirm whether we are processing their personal data and access it

  • correct inaccuracies

  • delete personal data provided by or obtained about them

  • obtain a portable copy of data previously provided

  • opt out of targeted advertising, the sale of personal data, or certain profiling with legal or similarly significant effects

Virginia law generally requires a controller to respond within 45 days, allows one 45-day extension where reasonably necessary, and requires an appeal process if a request is denied. Appeals must generally be decided within 60 days. (Virginia Law)

To appeal a Virginia privacy-rights decision, contact us at [privacy@salinavita.com] with the subject line “Virginia Privacy Appeal.”

12. Additional Rights for EEA, UK, and Swiss Individuals

Plain English: If GDPR applies to your information, you may have broader rights, including access, portability, rectification, erasure, restriction, objection, and withdrawal of consent.

If you are located in the European Economic Area, the United Kingdom, or Switzerland, and GDPR or a similar regime applies to our processing of your information, you may have the right to:

  • access your personal data

  • correct incomplete or inaccurate personal data

  • request erasure in certain circumstances

  • restrict certain processing

  • object to processing based on legitimate interests or direct marketing

  • receive a portable copy of certain data processed by automated means on the basis of consent or contract

  • withdraw consent where processing depends on consent

  • lodge a complaint with a supervisory authority

GDPR applies not only to organizations in the EU, but also to organizations outside the EU that target people living in the EU. GDPR also requires clear notice of purposes, legal bases, and recipients; recognizes rights to access, portability, rectification, objection, and erasure; and generally requires a response to data-subject requests within one month, subject to extension for complex requests. (European Union)

Where GDPR applies, Salina Vita acts as the controller of your personal data for purposes described in this Privacy Policy.

13. International Transfers

Plain English: If your information is transferred outside your home jurisdiction, we will use appropriate safeguards where required.

Salina Vita is based in the United States. If you access our services from outside the U.S., your information may be transferred to, stored in, or processed in the United States or other jurisdictions where we or our service providers operate.

Where GDPR applies and personal data is transferred outside the EU, the protection required by GDPR must “travel with the data,” including through adequacy decisions, appropriate safeguards such as specific contractual clauses, or other valid transfer grounds. (European Union)

14. Children’s Privacy

Plain English: Our services are intended for adults purchasing premium marine products, not for children.

Our website and services are not directed to children under 16. We do not knowingly collect personal information from children under 16 without appropriate authorization where required by law. If you believe a child has provided personal information to us, please contact us so we can review and, where appropriate, delete it.

15. Changes to This Policy

Plain English: If this policy changes materially, we will update the date above and post the revised version here.

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. When we do, we will revise the “Last Updated” date above. If changes are material, we may also provide additional notice by email, banner, checkout notice, or other appropriate means.

16. Mobile Terms of Service

Last updated: April 24, 2026

The Salina Vita mobile message service (the "Service") is operated by Salina Vita (“Salina Vita”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Salina Vita’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Salina Vita through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Salina Vita. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to +18446567168 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Salina Vita mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to +18446567168 or email firstmate@salinavita.com.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.

17. Contact Us

Plain English: If you have a privacy question, we want to make it easy to reach us.

For privacy questions, requests, or complaints, please contact:

Salina Vita
Email: sales@salinavita.com
Mail: 10512 Palm Cove Ave, Tampa, FL 33647
Phone: 813-385-6609

For GDPR-related inquiries, you may also contact us through the details above and write “GDPR Request” in the subject line. For California requests, you may write “California Privacy Request.” For Virginia requests or appeals, you may write “Virginia Privacy Request” or “Virginia Privacy Appeal.”